Content Hubs for Social Media Strategy

In November, Ohio State University Extension Family & Consumer Sciences rolled out their new onlineĀ presence in the form of LiveSmartOhio.osu.edu. The new blogsite serves the purpose of being the main content hub for information tailored to our new, modern online audience.

Prior to the creation of Live Smart Ohio, our Family & Consumer Sciences website and social media feeds were outdated and weren’t topic specific. We had one Facebook page for all topic areas in Family & Consumer …

Converting Fact Sheets to Infographics

While putting together a social media strategy for the new Live Smart Ohio blogsite, my colleagues atĀ the Ohio State University and I realized that we couldn’t design a sleek new blog and expect our readers to engage with Family & Consumer Sciences fact sheets. Did we really want to put PDFs on a blogsite? No. Definitely not.

So we worked with a graphic designer in OSU’s Education and Human Ecology communication’s department to (slowly) create infographics from our …