Social Media in the News

In the News


  Instagram Stories’ audience grows and introduces Live video replays

Instagram Stories’ daily active users has increased to 250 million as a result of many new features to encourage people to shoot videos. Most recently, Instagram created a feature that allows users to have the option to share Live videos on their Instagram Story for 24 hours before it disappears. Read more: TechCrunch, The Verge

 Snapchat’s original shows and ads gain $100M from Time Warner

Snapchat and Time Warner announced a new deal that is valued at $100M to increase spending and development for Snapchat shows. With this deal, the number of shows airing per day will increase from one show to about three new shows. Read more: TechCrunch

Snapchat acquires Zenly to introduce Snap Map

Snapchat recently bought Zenly, a startup social mapping company, to create its most recent feature, Snap Map. With Snap Map, users are able to share their location with friends through their Actionmoji appearing on a map. The location of each Actionmoji is updated every time a user opens Snapchat and when tapped, that person’s Snap Story appears as well as the option to send a direct message to them. Read more: TechCrunch, TechCrunch

 Facebook introduces new features for creative

Facebook introduced new features for their Creative Hub that will allow advertisers to test their ad creatives to get insights based on the results of real users. These new features include:

  • Snapshots of video results to give advertisers insights to help optimize their creative based on metrics.
  • Advertisers can now deliver their mocked-up ads directly from Creative Hub in real time.
  • Read more: Facebook

 Pinterest updates its camera search tool, Lens    

Pinterest updated its Lens tool by giving users the ability to zoom in and out as well as tapping to focus. Additionally, it is now easier to search with Lens from photos that have already been taken. Read more: TechCrunch

 Amazon introduces Prime Wardrobe

Amazon Prime users will be able to choose between 3 to 15 items from over a million Amazon Fashion options to be shipped to their home with no upfront cost. Once the order arrives, users will have seven days to try the items on and decide what to keep and what to send back for free. Customers will only pay for what they keep with a 10% discount if they keep three or four items, and a 20% discount if they keep five or more. Read more: TechCrunch

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