Social Media in the News
By Gary Vee
Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is rolling out its own variation of QR codes for retailers and brands. They behave like you’d expect for a QR code, where users can open the Pinterest app and use the code to quickly jump to a board without having to search or tap several times to get there.
Creators around the world are sharing their videos on Facebook to build a community around their passion — whether their passion is comedy sketches, their favorite recipes, or even knitting sweaters. On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.
Facebook understand that creators have specific needs, and are committed to helping them on their journey as they grow and find their community. As part of this commitment, they’re announcing two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow.
Audience Filters let businesses of all sizes take part in the billions of photo and video-based conversations that take place every day on Snapchat. Starting today, Filters no longer require targeting with micro geofences or broad nationwide campaigns. Businesses can optimize creative (artwork or messaging) for the right audience, get efficient prices in an auction, and measure results in real-time.